Why Buy From Irwin Chevrolet
We've been part of the Laconia community since 1951, and we treat every person who walks through our doors the same way we'd want to be treated — honestly, respectfully, and without pressure. Here's what that means in practice.
We're here to help you buy the right car — not to sell you one.
There's a difference, and we think you'll feel it the moment you speak with one of our product specialists. No commission-driven pressure, no bait-and-switch — just straightforward help from people who know Chevrolet inside and out.
What you can count on from us, every time.
We've built our reputation over decades by doing things the right way. Irwin's Price Promise means what it says — the price you see is the price we work from, with no hidden fees or last-minute surprises. Our product specialists are compensated to help you, not to push you.
- Irwin's Price Promise — transparent pricing, no gimmicks
- Product specialists, not high-pressure commissioned salespeople
- Financing solutions for every credit situation
- Complimentary delivery anywhere in New England*
- 24-hour vehicle locator if we don't have what you need on the lot
New, certified, and pre-owned — all with the same honest approach.
As part of the Irwin Automotive Group, we give you access to a wide selection of new Chevrolet models, Chevrolet Certified Pre-Owned vehicles, and quality used inventory across a range of budgets.
And when you drive off our lot, that's not the end of the relationship. We want to be your dealership for the long haul — for service, for your next trade, and for every Chevy after that.
Know someone looking for a Chevy? Send them our way and we'll thank you with $100.
Our referral program is our way of saying thank you to customers who trust us enough to recommend us. When someone you refer buys a vehicle from Irwin Chevrolet, you receive $100 — it's that simple.
- Email referrals@irwinzone.com with "Referral" in the subject line.
- Include your full name and address, along with the new customer's name and address.
- Send the referral before your contact visits the store — at least 48 hours in advance.
Valid for new customers only. Referral must be received and confirmed prior to the customer's visit.
We back up our promises with policies that actually mean something.
Anyone can say they're honest. We'd rather show you — with guarantees, protections, and a finance program that works for real people, not just borrowers with perfect credit.
You shouldn't have to feel nervous about buying a car. We work hard to make sure you don't.
Every policy below is designed to give you a specific reason to feel comfortable — whether you're buying your first vehicle or your fifth from us.
- Irwin's Price Promise — the price you see is the price we work from. No games.
- Love It or Leave It Money-Back Guarantee* — if your new vehicle isn't right, we'll make it right.
- Vehicle Exchange Promise on Used Vehicles* — if a different pre-owned vehicle suits you better, we'll work with you.
- Irwin's Trade-In Promise — fair appraisal, honest offer. We'll even buy your car if you're not buying from us.
- Goal of 100% Credit Approval — we work with a wide lender network and will find a path forward for your situation.
Financing shouldn't be a barrier. We'll find a way to make it work.
Our finance team works with buyers across the credit spectrum. We may be able to offer 0% financing or no payments for the first 3 months on qualifying deals.* Start online and we'll take it from there.
We also take care of the logistics so you don't have to.
Being customer-first means removing every unnecessary obstacle from the process — including how you get your vehicle and what happens to your current one.
- We'll locate any Chevrolet model within 24 hours if it's not on our lot
- Free delivery to your door, anywhere in New England*
- Low-pressure product specialists — your timeline, your pace
- We'll buy your current vehicle outright, even if you're not buying from us
Buying from us is just the beginning. We're here for the long run.
A lot of dealerships treat the sale as the finish line. We treat it as the start of a relationship. Our service team, rewards program, and pricing commitments are all designed to make us worth coming back to.
Three complimentary oil changes, using genuine Chevrolet parts.
Every new Chevrolet purchase at Irwin comes with 3 free oil changes using factory-approved parts — so your vehicle is properly cared for right from the start. For qualifying deals, you also have the option of no payments for the first 3 months.*
Our service advisors communicate clearly, give you honest recommendations, and never push work you don't need. They're an extension of the same straightforward culture you experience in our showroom.
We'll meet or beat any comparable price on service, tires, parts, and autobody work.*
Competitive pricing on service isn't something we do occasionally — it's part of the ownership package. Bring us a lower quote and we'll match it.
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Ownership benefits you'll actually use.
Irwin Owner Rewards is our group-wide loyalty program, open to any customer with any make or model — at no charge. Chevrolet customers also receive a dedicated oil-change savings program on top of the standard benefits.
- Free lifetime battery checks
- Free lifetime brake checks
- Free lifetime tire inspections
- Free lifetime fluid top-offs
- Free lifetime courtesy shuttle
- Buy 6 oil changes, get the 7th free (Chevrolet program)
- Low price guarantee on service and parts
- Open to any vehicle make or model at no charge to enroll
We've been part of this community for over 70 years. That's not a marketing line — it's our history.
Irwin Automotive Group is a multi-generational, family-owned business headquartered in Laconia, NH. Over more than six decades, we've contributed over $1,200,000 to the Lakes Region community, with giving focused on education, youth athletics, and local health initiatives.
Robert H. Irwin started this business in 1951. The family hasn't left since.
We opened as a Lincoln-Mercury store right here in Laconia. Ford came in 1955, Toyota in 1979, our Used Car Center in 1994, Quicklane in 2010, Hyundai in 2011, NH Car Credit in 2013, and Chevrolet joined the group in 2023.
Every brand, every era, the same idea: treat every guest the way you'd treat your best friend. That hasn't changed, and it won't.
More than $1.2 million given back to the Lakes Region — and counting.
We provide significant, ongoing financial support to the organizations and infrastructure that make this region a great place to live.
- Education: A $50,000 donation to the Laconia High School Capital Campaign.
- Public Services: A $25,000 donation to the Laconia Public Library construction project.
- Health: Support for the National MS Society ($3,500), Community Health & Hospice, and the Lakes Region General Hospital.
- Youth Activities: A $2,000 donation to the Boys & Girls Club.
We show up for the kids in this community — every season, every year.
From donated scoreboards to free practice facilities, we put real resources behind the youth programs that make a difference in the Lakes Region.
Little League & Youth Sports
- Donated a $10,000 electronic scoreboard to Laconia Little League and provided portable AED units for both Lacrosse and Little League.
- Provide a winter indoor hitting and pitching facility at no charge for local Little League and ASA girls' softball teams.
Holiday Giving & Children's Auction
- Donate 100 turkeys to St. Vincent de Paul every Thanksgiving.
- Long-time supporters of the Greater Lakes Region Children's Auction — serving as a collection site and providing ongoing cash donations.
We host and participate in programs that keep us connected to the community.
Beyond writing checks, we show up in person — at events, drives, clinics, and campaigns that make this a better place to live and work.
Community Support Events
- "Drive One 4 UR Community" — supporting United Way.
- "Drive One 4 UR School" — benefiting Laconia High School.
- "Cash N' Cans" — we serve as a drop-off point for local donation drives.
Educational Clinics
- Regular New Owner Clinics for Toyota, Ford, and Hyundai owners.
- Ladies & Wheels Night — a community event we're proud to host.
Environmental Initiatives
- Recycling of waste oil, metal, and cans/bottles throughout our operations.
- Members of Granite State Clean Cars — a commitment to cleaner, more responsible dealership practices.
Our Mission, in Plain Language
Deliver exceptional service and value. Hold ourselves to high ethical standards. Foster a team culture where everyone — customers and employees alike — feels respected, heard, and taken care of. That's what we've been working toward since 1951.
Don't take our word for it. Here's what our customers say.
We have over 1,250 Google reviews and a 4.8-star rating. The themes our customers keep coming back to are the same ones we try to live by: no pressure, honest help, and a team that makes you feel welcome.
Chris Irwin personally invites your feedback — any time, about anything.
We're a family business, and that means the buck stops with us — not a corporate complaint department. If something went wrong, or right, or if you just have a question, Chris wants to hear it directly.
Email: chris.irwin@irwinzone.com Cell: 603-455-1704
We're in Laconia. Come see us — or we'll come to you.
New Chevrolet models, quality pre-owned inventory, straightforward financing, and a service team you can trust — all in one place, right here in the Lakes Region. Or we'll deliver to your door, anywhere in New England.*
*Programs, guarantees, and offers are subject to dealership terms and eligibility. See dealership for details.